Mild-Mannered Canadian Fury

Doug Stephen is Politely Peeved

Apple Marketing

Wed, 04 Apr 2012 «permalink»

Benjamin Brooks:

I can’t be the only one that thinks the 18th picture down (sorry I can’t link to just that spot) would make for a great Apple print ad — just put a little Apple logo in the bottom right and crop out the cameraman.

It’s like Jim Cramer said after the Super Bowl:

One after another after another. And I said to myself, there it is, not some pet dangling a bag of chips or some headlights killing vampires or King Elton getting trapdoored. Nope, there was an ad worthy of Steve Jobs and the company he built.

Of course, it wasn’t an ad. It was just a collection of the most cool, most idolized competitors in the world whipping out their favorite device, which they had on the field, ready for action.

He was talking about all of the players pulling out their iPhones to snap pictures of Raymond Berry with the Lombardi Trophy.

But it doesn’t matter who was carrying the trophy, or who was holding the phone. It could have been a crowd of college freshman taking a picture of two dogs humping. The idea is the same.

The iPhone has become such a great and unrivaled product; such an iconically designed slab of technology that has so permeated our lives that there is no way you could ever see one and not know what it is. Everybody knows what “Marimba” sounds like because you can’t go out to a movie without seeing an iPhone in a lead’s hands anymore (“I Love You, Man” sticks out to me as one of the first movies to feature the iPhone really heavily).

Every single person carrying an iPhone is an ad rep for Apple. Every time an iPhone is taken out in public, it’s an Apple ad. Because the best possible marketing campaign for any product, no matter if it’s electronics or farm equipment, is to just make the best possible product.

And that’s not just the iPhone. That’s Apple.