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David Pogue and a Random MacRumors Reader on the Mac Pro


Mon, 11 Jun 2012 Ā«permalinkĀ»

Earlier today, I mentioned that the Mac Pro was “dying”, but that I was unsure about whether or not this meant Apple was ready to relinquish their place in the Pro market.

MacRumors reports on a David Pogue piece responding to the odd Mac Pro update from this afternoon. Pogue:

Many Apple observers also wonder if Apple thinks that desktop computers are dead, since not a word was said about the iMac and Mac Pro. An executive did assure me, however, that new models and new designs are under way, probably for release in 2013.

In addition, MacRumors mention an “update” wherein a site reader relays an email response that said reader supposedly received1 from Tim Cook:

Our pro customers are really important to us…don’t worry as we’re working on something really great for later next year.

It’s really tough to say where Apple is going to take their pro desktop product. David Pogue and (apparently) Tim Cook both feel great about this particular segment of the market. I, personally, would love to see a new Mac Pro or a new product to take its place; an expandable, PCI and SATA bus laden beast with number crunching power to spare. At this point, though, I still think it’s safe to say that the Mac Pro as we know it is dead. I don’t know if this means a new product line will be arriving next year, or just some sort of redesign/refocusing of the Mac Pro. But it’s safe to say that Apple’s strategy in this area is shifting.



  1. They don’t really provide anything in the way of proof, so, take that as you may.