For those unfamiliar, OUYA is a kickstarted project that has been kicking up a lot of steam over the past few weeks. They intend to bring a revolutionary console gaming experience to consumers by building an Android-based gaming console to lower the barrier of entry for new game developers that want to produce console-caliber games; console development is notoriously expensive and swathed in red tape.
Whether or not you think the project is viable, securing a partnership with OnLive is a great way to give yourself some street creed.
The OnLive gaming service is a unique content delivery platform, where you pay for an OnLive subscription in return for access to a massive library of games; the catch is that these games aren’t run on your local machine. Rather, they are being run on a server farm somewhere up in The Cloud™ and the OnLive client provides you an interface to send commands while delivering the rendered gameplay over the Internet. In other words, you’re remotely playing a game running on somebody else’s computer. It breaks down a lot of walls that normally come up when discussing PC gaming; cross-platform compatibility (OnLive has a Mac client), system requirements, etc.
OnLive already distributes their own “console” but they are no strangers to apps; they’ve had an iOS app in App Store Review Limbo for as long as I can remember. Committing a port of their Android app over to OUYA (which should be mostly trivial) is a great way to guarantee an impressive launch library for the OUYA folks.