Mild-Mannered Canadian Fury

Doug Stephen is Politely Peeved

Why Is The iPad Mini $329? Because It Is.


Wed, 24 Oct 2012 «permalink»

Dan Frommer expresses his thoughts on the iPad mini in a much more succinct manner than I was able to in my previous post:

Apple is going to sell out of its Christmas 2012 supply of iPad minis no matter how much it costs — $329, $200, whatever. Why leave money on the table? If it can sell 100% of its iPad mini supply for more than $329, why bother selling any to people who would only buy it for less than $329? (Also, this helps preserve Apple’s margins.)