Years ago, I discovered a show on Hulu called Three Sheets1. A show I had never heard of, on a network I didn’t know existed, hosted by a guy I had never seen before.
It was brilliant. The host, Zane Lamprey, manages to do something that you don’t really see done in other travel shows2; he manages to completely immerse himself in local drinking customs and
hangover comfort food. In the US, we don’t really have a strong food-and-booze culture. We like booze, and we like food, but we don’t really have that much of an identity around it. The closest thing to “American” cuisine is take-out Chinese and fast food burgers. But when you go to other countries, food and local booze are hard-wired in to the local culture in a much different way. They’re integral to the way a lot of people live their lives and partake in local customs, and should be integral to anyone visiting that wants to get a real taste of the local experience. And this show captured that in a way that I don’t think any other show has managed to capitalize on, all while gussying the experience up with a drunk host that just takes the entertainment factor in to a whole new zone.
Anyway, Zane Lamprey is trying to kickstart a new travel/drinking show called Chug, which sounds like it will be more of a spiritual successor to Three Sheets than his other show (Drinking Made Easy) was.